Fulcrum Analytics

Creation of campaign report infographics and a year-end holiday graphic card to support data-driven storytelling

2021

Data VisualizationInformation DesignVisual CommunicationContent Strategy

Tools | Google Sheets, Looker Studio, Adobe Illustrator, InDesign

I. CAMPAIGN REPORT INFOGRAPHICS

CONTEXT

Fulcrum Analytics needed campaign reporting artifacts that could be read quickly by cross-functional stakeholders while preserving metric accuracy. The work focused on converting raw performance data into clear narrative visuals for recurring client communication.

1. THESIS

Campaign infographic panel 1

2. PROBLEM

Campaign infographic panel 2

3. SOLUTION

Campaign infographic panel 3
II. YEAR-END HOLIDAY CARD

STORYLINE

"Fulcrum's Data-Driven, Meaningful Outputs"

The card follows a simple narrative about creating meaningful outputs and capturing the feeling of anticipation during the holiday season. A desktop computer surrounded by snowy trees playfully reflects Fulcrum's continuous work through year-end. A person running analyses is connected to the computer through systems hanging on holiday lights, symbolizing Fulcrum's data-driven approach.

FINAL OUTPUT

Fulcrum Analytics holiday card